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People who left Facebook reveal the reasons they haven’t returned even as a pandemic moves most social connection online, from better competitors to distrust of Facebook

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  • Facebook usage has spiked during the coronavirus pandemic as people in heavily affected areas have been forced to remain isolated from friends and loved ones.
  • But people who fled the platform after a string of controversies in recent years told Business Insider they weren’t tempted to go back.
  • Two-thirds of the dozens of former Facebook users who spoke with Business Insider said they hadn’t returned to the platform. 
  • They’ve mostly filled the void that Facebook left with video-chat services, like Zoom, and text messaging.
  • Still, in some cases, people said leaving Facebook made it difficult for them to stay informed on upcoming social gatherings.
  • Visit Business Insider’s homepage for more stories.

Before the coronavirus pandemic, Tiffany Bradford would exercise at her local Planet Fitness in Boston.

The gym recently began hosting a series of at-home workouts that are streamed every day via Facebook Live, as Planet Fitness locations, like many other gyms and businesses, remain closed because of the pandemic.

Shifting to at-home exercise routines is a challenge that many gymgoers across the US are likely grappling with, as about 95% of Americans are under orders to stay at home. But Bradford’s adjustment is proving more difficult. 

She’s not on Facebook.  

“I’ve been kind of surprised lately how many free resources require a Facebook,” Bradford, a 26-year-old technology consultant, said.

She isn’t alone in staying off the social network. Business Insider asked a group of about 60 former users if they had returned to the platform since the onset of the coronavirus pandemic. Two-thirds of them said no. While Bradford cited several reasons for leaving the site — such as a lack of meaningful connections and disinformation on the platform — many users have seemingly left Facebook after controversies in recent years, and they aren’t turning back.

In 2018, the revelation that the political consulting firm Cambridge Analytica had harvested data from millions of Facebook users during the 2016 election season led some people to abandon the platform, data suggested. The Pew Research Center reported in September 2018 that 26% of American adults that responded to its survey said they deleted the Facebook app from their phone. About 42% of respondents said they stopped checking Facebook for several weeks or more.

Leaving Facebook is no easy task. Siva Vaidhyanathan, the director of the Center for Media and Citizenship at the University of Virginia, suggested in a book that Facebook uses casinolike techniques to keep users hooked on its platform, The Washington Post reported. Sean Parker, the founding Facebook president and Napster cofounder, also said at an Axios event that the social network was designed to “consume as much of your time and conscious attention as possible.”

And though leaving Facebook has presented a few inconveniences for some former users, they said it has also taught them an important lesson: They don’t need Facebook to stay in touch with the people who are truly important to them — even as the coronavirus pandemic is preventing people across the US from socializing in person. 

“I’m not getting anything out of this anymore,” Bradford said of her decision to leave Facebook. “I could actually do a better job if I quit relying on this to stay connected to my friends and family.”

The coronavirus is bringing Facebook’s influence into question

facebook thumbs up laptop computer

Former Facebook users have turned to video-chat apps like Zoom.

Justin Sullivan/Getty Images


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Facebook still has a colossal presence in the social-media landscape despite its controversies. With an average of 1.66 billion daily active users as of December, Facebook’s reach is still far greater than that of rivals like Snapchat, which has 218 million daily active users, and Twitter, which has 152 million monetizable daily active users.    

Facebook usage has also spiked during the coronavirus pandemic. The company said messaging has increased by 50% and that voice and video calling have more than doubled on Messenger and WhatsApp in countries hit the hardest.

That doesn’t mean Facebook is immune to coronavirus-related troubles; the social-media giant said it doesn’t monetize many of the services that are being more widely used during the pandemic. Plus, the company’s crucial ad business has been weakened as advertisers spend less because of the virus’ economic ramifications.  

Still, even at a time when Facebook usage is thriving, some former users aren’t motivated to return, despite the trade-offs that come with being absent from the largest social network.

“At times, yes, you’re at a disadvantage in certain situations,” Nick Raia, a 39-year-old emergency medical technician for the New York City Fire Department, said. He said he’s missed out on the occasional birthday-party invitation because a lot of his friends use Facebook to coordinate events. “They’re doing everything through Facebook, and so sometimes I do get excluded because of it.”

It’s unclear whether people who have deleted or deactivated their accounts tend to return to Facebook. While the company reports daily and monthly active users for its network, there doesn’t seem to be readily available data that provides insight into whether people typically return to Facebook after leaving.

But data from researchers at Stanford University and New York University published in November suggests that people who leave Facebook tend to use the social network less after returning. Researchers paid participants to leave the social network for four weeks. Once the experiment was over, the researchers found that even though most people reactivated their accounts, they spent less time on Facebook.

How people are replacing the largest social network

Texting



woodpencil/Shutterstock


Video chats and other specialized apps have helped former Facebook users maintain contact with friends and family members they can’t see in person, as well as other social circles. 

Marc Kermisch, a 46-year-old technology professional in Minneapolis, previously used Facebook to coordinate group runs and bike rides. Now he typically uses the workout app Strava to organize such gatherings, though he usually has to supplement Strava with text messaging because the app “doesn’t really have the messaging capabilities that Facebook does.” 

For others, text messaging has become an easy and reliable way to keep in touch. 

Andreas Kielczynski has adopted a more creative approach to texting. Kielczynski, a 46-year-old digital-marketing professional living in Hoboken, New Jersey, said he typically uses Apple’s Messages app on his laptop and sometimes keeps between 30 and 40 messages open at a time. In addition to typing, he sometimes recites short messages and sends them as audio clips. And even though he’s not on Facebook, he occasionally uses Facebook’s Messenger app to contact certain people he can’t reach otherwise.

“I use texting in kind of a strange way,” Kielczynski said. “I’m not as much of a phone person as other people are. I’ll always default to my laptop whenever possible.”

Long before the coronavirus pandemic made it impossible to see loved ones in person, former Facebook users had taken to alternative modes of communication to keep in touch. For some, like Kermisch in Minnesota, not being on Facebook has been a motivator to call people they haven’t spoken with in a while.

“I said, ‘Hey, you know what? I’m going to give them a call just to see how they’re doing,'” Kermisch said. “I think we all try to take care of each other a little bit more right now.”

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