Monday, April 19, 2021
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Monday, April 19, 2021

GVC updates marketing blacklist terms for affiliate partners

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Operator adds coronavirus, lockdown and boredom to banned marketing list of approximately 650 words

GVC has widened its blacklist of banned marketing terms for affiliate partners to include coronavirus-themed messaging. The London-listed operator has outlawed the use of almost 650 words to date and has added to the list since global Covid-19 lockdowns began. As part of a wider move to bolster its responsible gambling services, GVC blacklisted additional…

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