Saturday, October 16, 2021
28.7 C
Abuja
Saturday, October 16, 2021

Facebook buys Giphy for $400m, to integrate with Instagram

Must read

Schools must lay the foundations to bridge Africa’s skills gap

GUEST COLUMNIST Aliko Dangote As...

FG vows to put more Nigerian universities in top 1,000 in Africa

Published 15 October 2021 The Minister of Labour and Employment, Chris Ngige, has vowed that the Federal Government will get more Nigerian universities in the...

Nigeria least committed in West Africa to tackling inequality amid Covid

Ranks 157th in 158 countrieslnvest in education, health, social protection to tackle poverty, Oxfam charges FGBy Sola Ogundipe Nigeria has been ranked as the worst...

Africans in conversation with their Cuban brothers and sisters

By Owei LakemfaAFRICAN leaders including former Presidents Joaquim Chissano of Mozambique, Sam Nujoma of Namibia, Pedro Pires of Cape Verde, and Cuban solidarity movements in...

Facebook has purchased Giphy, an animated graphics firm, with a view to integrating the platform with Instagram, its photo and video-sharing social networking service.

The multinational US company broke the news on Friday in a blog post, adding that it will allow much of Giphy’s operations go unchanged, including the ability for users to upload GIFs.

“GIPHY, a leader in visual expression and creation, is joining the Facebook company today (Friday) as part of the Instagram team,” the company’s statement read.

“A lot of people in our community already know and love GIPHY. In fact, 50% of GIPHY’s traffic comes from the Facebook family of apps, half of that from Instagram alone.

“By bringing Instagram and GIPHY together, we can make it easier for people to find the perfect GIFs and stickers in Stories and Direct.

“Both our services are big supporters of the creator and artist community, and that will continue. Together, we can make it easier for anyone to create and share their work with the world.

“GIPHY will continue to operate its library and we’re looking forward to investing further in its technology and relationships with content and API partners.

“People will still upload GIFs; developers and API partners will continue to have the same access to GIPHY’s APIs and GIPHY’s creative community will still be able to create great content.”

According to Axios, Facebook had initiated talks with Giphy in a $400 million deal prior to the pandemic, although the arrangement had first proceeded as a partnership than an acquisition.

Copyright 2020 TheCable. All rights reserved. This material, and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without prior express written permission from TheCable.

Follow us on twitter @Thecablestyle

- Advertisement -

More articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Latest article

Schools must lay the foundations to bridge Africa’s skills gap

GUEST COLUMNIST Aliko Dangote As...

FG vows to put more Nigerian universities in top 1,000 in Africa

Published 15 October 2021 The Minister of Labour and Employment, Chris Ngige, has vowed that the Federal Government will get more Nigerian universities in the...

Nigeria least committed in West Africa to tackling inequality amid Covid

Ranks 157th in 158 countrieslnvest in education, health, social protection to tackle poverty, Oxfam charges FGBy Sola Ogundipe Nigeria has been ranked as the worst...

Africans in conversation with their Cuban brothers and sisters

By Owei LakemfaAFRICAN leaders including former Presidents Joaquim Chissano of Mozambique, Sam Nujoma of Namibia, Pedro Pires of Cape Verde, and Cuban solidarity movements in...

About 86% of COVID

About 86 per cent of all coronavirus infections in Africa go unnoticed, the World Health Organisation, WHO, reported on Thursday.The WHO puts the number...