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‘Avatar: The Last Airbender’ Was The Most

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TOPLINE

Avatar: The Last Airbender is the most-watched television show on Netflix since debuting on the streaming service this week, the company announced Friday, showing that the 15-year-old animated series has staying power as Netflix sweeps up content from Nickelodeon.

KEY FACTS

The beloved series had been absent from streaming services until this week, when Netflix finally released it for streaming on May 15.

Avatar: The Last Airbender was watched more times than Sweet Magnolias, Riverdale, Dead To Me, The Wrong Missy, The Flash, White Lines, Outer Banks, Soul Surfer, Public Enemies—the top ten titles on Netflix this week.

Avatar: The Last Airbender originally aired on Nickelodeon from 2005-2008, but has since developed a widespread fanbase of all ages who have been anticipating its return to streaming since it was taken off Amazon Prime in 2017.

The show is considered by some to be one of the best series of all time, and though it’s a children’s television show, it has earned praise for its complex characters and storylines that appeal to adults as well.

Netflix hasn’t announced any plans to stream the show’s 2012 spinoff series, The Legend of Korra, which is only available on Amazon Prime and CBS All Access.

Netflix will continue working with Nickelodeon: The companies in November inked a multi-year deal to develop new animated children’s shows based both on Nickelodeon’s library of characters as well as new ideas.

Key background

Netflix
NFLX
had for years been secretive about its viewership data, but the company in February started to show a “Top 10” list on its platform that allows users to see what’s popular. Though the viewership data it does release to Wall Street for its original series has come under scrutiny since Netflix changed the definition of a “view.” Previously, a member of the household had to watch 70% of a particular episode or film in order to be counted. Now, Netflix will count as anyone who spent at least 2 minutes watching as a viewer.

News peg

Netflix’s subscriber numbers have skyrocketed amid the coronavirus pandemic, making it the most popular streaming service in the world even as Disney+ and Apple
AAPL
TV+ seek to challenge Netflix’s dominance. The company is currently outspending its competitors on buying the rights for and developing its own content.

What’s next

Netflix is making a live-action adaption of the series with the show’s original creators Michael DiMartino and Brian Konietzko.

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